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Good Morning Britain has lost another 100,000 viewers in a day after Piers Morgan quit his role as co-host on the show.
It has been recorded as its joint lowest ratings over the past month after having lost 40 per cent of its audience since the 55 year old left his job.
Overnights.TV recorded Wednesday 17 March's rating of 800,000 viewers as the show's joint lowest rating over the past four weeks along with the 26 February and 5 March.
According to MailOnline, the viewership was also 700,000 below the 1.49million who watched BBC Breakfast on that day.
Piers Morgan announces he's returning to ITV just one week after quitting Good Morning Britain
Piers Morgan says he lost GMB job as he refused to apologise for 'disbelieving Meghan Markle's claims'
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Piers quit the show last week after six years after storming off over a row about Meghan Markle.
ITV confirmed that Piers would no longer be part of show in a statement, which read: "Following discussions with ITV, Piers Morgan has decided now is the time to leave Good Morning Britain.
"ITV has accepted this decision and has nothing further to add."
The TV presenter's rant about the Duchess of Sussex resulted in Ofcom receiving the highest number of complaints ever. Meghan, 39, also made a formal complaint to Ofcom and ITV over his remarks about her comments regarding her mental health.
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Now, Piers’ actions have received 57,121 Ofcom complaints – the most the broadcasting regulator has ever received.
Meanwhile, ITV received 4,398 complaints after airing Prince Harry and wife Meghan’s interview with Oprah Winfrey.
Previously, the most complained about moment was the Celebrity Big Brother racism row between Jade Goody and Shilpa Shetty in 2007, which received 44,500 complaints.
Piers slammed the Duchess of Sussex throughout Monday 8 March’s episode of GMB, and claimed he “didn’t believe” any of the claims in her interview with Oprah.
Good Morning Britain
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During the candid chat, Meghan claimed that she was refused help by 'the institution' when she revealed she had been suffering with suicidal thoughts. Reacting to Meghan’s claims, Piers said on GMB: “Who did you go to? What did they say to you?
“I don't believe a word she says, Meghan Markle. I wouldn't believe a weather report if she read it.
“The fact she has expressed an onslaught against our Royal Family is contemptible.”
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