A STYLIST claims her wacky experiment proves how important hair heat protectors are – by showing how even bread won't toast when sprayed with the miracle product.
Bethany Honey's makeshift science experiment sees her cover half a piece of white bread with the hair product before toasting it to reveal the treated side is unaffected by the heat.
Footage shows her pressing on the bread's still-white side to prove it remains soft whereas the other unsprayed side is left brown and crisp.
The 27-year-old explains the similarities between untreated hair and the bread's cooked side in the video and believes it shows clients how vital protective products are for hair health.
Bethany's boyfriend Joe Wood, 27, thought she'd gone mad by 'wasting' bread on an experiment, but her viral Facebook video has impressed hundreds of users.
Bethany, from Lancashire, said: "I've been doing hair styling videos because I can't work at the salon in lockdown and I remembered something from my apprenticeship.
"My boss used to put heat protector on one of my hands and then explain to people that on one hand you wouldn't feel burning but on the other hand, without it, you would.
"I thought I'd try it with bread and it might not burn the toast. I had one go before videoing it and my boyfriend was asking me why I'm wasting his bread.
"When I showed him he couldn't believe it. He was like, 'what the hell'? I couldn't believe it either, so I thought 'I've got to get this on video'.
"It just shows the importance of heat protector so the heat doesn't damage or burn people's hair.
"I've been doing hair since I was 14 and I'm very passionate about hair products, so I've looked into the science of it. I know that some products really do work.
"It might not look like [heat protector] is doing a lot, but the video proves that it is. It's definitely worth spending money on it."
Bethany is a self-employed hair stylist based in Rossendale, but lockdown has shifted her focus to selling products via her Facebook page and Instagram account @bethanyhoneyhair instead.
She's even had a call from her sales representative to thank her for the amount of Neal and Wolf Guard Heat Protection Spray they've sold because of her video.
Bethany said: "The owner of the product rang my rep and told him he couldn't believe how many orders they've had in. I've sold 35 of the heat protectors since the video.
"A lot of other hairdressers have shared it and they've said they're selling out of heat protector too.
"Loads of people have been tagging their hairdresser or their friends into the post saying they definitely need to use heat protector more, so it looks like it's definitely worked."
Bethany added she made sure she'd left some bread for her baffled boyfriend after she'd finished her intriguing experiment.
Her post captioned 'always use heat protector' has been shared more than 900 times on Facebook.
One person commented: "What the hell!!!! I never use it anymore. Definitely investing in some now."
Another tagged a friend and said: "This proves why you need to use stuff on your hair."
And one added: "WHAT haha. This is such an interesting video."
These are the six best heat protection sprays – our star buy, best drugstore option and knotty, fine and dry hair picks.
Want to give some more love and attention to your hair? We've rounded up the best hair masks, here.
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