The hottest things to look out for in the January sales – whether you're a foodie, fashionista, gamer or DIY-enthusiast

WE ALL love a bit of retail therapy right?

Especially after the year we've had, it seems that the January sales couldn't come round soon enough.

The UK January sales typically begin at the start of January, with sales being held both online and in-store.

Most of these sales then continue for the following weeks, with the January Sales 2022 officially ending on January 31st, or while stocks lasted.

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It’s inevitable that the January Sales may look a little different this year due to the ongoing pandemic, but there are sure to still be huge savings.

It is predicted that there will be a push towards online sales this January, with stores aiming to direct customers to shop on their websites rather than in-store.

Where you should shop for the best January savings depends entirely on what products you’re looking to get your hands on.

Many stores have been known to discount products by as much as 70 per cent in their January savings events, but the best way to cop these fantastic deals is to know where to look.

Whether you’re a foodie, a fashionista, a tech-fan or a fitness enthusiast, this guide will have something for you to make sure you save the most.

January Sales for fitness fans

Many of us find ourselves wanting to ditch a few pounds in the new year after eating a tonne of roasties and boxes of chocolates.

So if that’s you, or you need to update your gym wardrobe, the January sales could be worth keeping an eye on.

Find all of the sportswear you need to start your fitness journey in the PUMA January sales, which provide everything from trainers to tracksuits, at a fraction of the full price.


If you’re looking for serious bargains, Sports Direct’s January Sales is the place to be for mega reductions.

And if you want a bit of luxury but without the hefty price tag, Sweaty Betty’s January Sales will see reductions on sports leggings, shorts and shoes to make working out look good.

January Sales for foodies

But if you aren’t wanting to give up the treats just because Christmas is over with, there will be lots of food available at a discounted price in the January sales.

Asda is known for bargains but its January sale promises huge reductions on tasty snacks such as mince pies, party food and more.

For those looking to pick up some leftover festive treats, you might want to head down to Iceland.

Marks and Spencer is also sure to have fantastic deals on its quality Christmas puddings and pigs in blankets, ideal for keeping the festive spirit alive.

For chocoholics, Thortons have been known to discount its festive-themed chocolates during the January sales, satisfying your sweet tooth but without the price tag.

January Sales for fashionistas

If you are looking to update your wardrobe, the January sales are a great place to be.

Next is known for its January sales – in particular their Boxing Day sale.

Popular retailers such as New Look is also famous for discounting products by as much as 70% in its January savings events.

And if you can’t wait until January, many retailers, including River Island and ASOS have started their sales early this year, with up to 70% off sale items live already!

Online retails including Boohoo, Missguided and PrettyLittleThing are always known to have huge discounts on their clothes in January too.

January Sales for gamers

If video games are your thing and you’d rather stay inside than brave the January cold, you’ll be able to find bargain games for a fraction of the price in the sales.

For huge savings on big names visit musicMagpie, which is known to discount everything from the latest releases to essential gaming gear.

The Nintendo store is also the place to be if you’re a fan of the iconic games Nintendo have to offer.

January Sales for tech lovers

If you’re eager to get your hands on the latest tech at lower prices, the January sales are a good time to do it.

Retailers such as Argos is famous for its January Sales, as it's sure to reduce the price on electronics – from all things to kitchen appliances to speakers.

John Lewis also offers fantastic January deals on everything from vacuum cleaners to huge HD televisions.

January Sales for sun-seekers

Coronavirus has meant that going on holiday is that little bit harder, but if you want to get away from the winter blues with a trip to somewhere a little sunnier, the January sales is a time to look at flights.

Jet2 is renowned for offering fantastic getaway deals in January, that’ll get the new year off to an exciting start.

For trips all over Europe and beyond, be sure to check out easyJet, as it always releases January deals that are sure to sell out.

If you want a package holiday that’s fun for the whole family, Expedia is worth looking at for packages that don’t break the bank.

January Sales for DIY enthusiasts

Want to give your home some much-needed TLC?

B&Q offer the best January savings on everything from paint to patio furniture, meaning you can enter spring with a home you’re proud of.

For furniture that’ll look fantastic in a flat or house, check out Home Essentials' January Sales event that’ll give you the chance to bag a futon or bed linen, all for less!

Meanwhile, Primark fans are scrambling to get their hands on this £30 coat and it’s perfect for cold winter nights.

Also, Mrs Hinch adds glam new pieces to her Tesco collection – there’s clothes and homeware bits & prices start from just £5.

As well as this, shoppers are raving about George at Asda’s new winter line of luxe coats, cosy loungewear and prices start at just £5.

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