Diddy parties with Issa Rae before announcing new business venture

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Sean “Diddy” Combs spent Memorial Day Weekend partying with “Insecure” star Issa Rae in Malibu, Calif. — before announcing his latest business venture.

After co-hosting a star-studded bash with Rae on Sunday to launch his new Ciroc Summer Citrus flavor, the hip-hop and liquor mogul woke up on Memorial Day to post a video from bed. “I had a good time everybody… still tired. Issa Rae can dance for like 15 hours,” he said.

Keke Palmer, Tracee Ellis Ross, Lena Waithe, Jidenna, and Rae’s “Insecure” co-stars Yvonen Orji and Kendrick Sampson were some of the celebs who’d also been on the scene.  

“Jidenna got behind the bar and had a fun mixology moment with Diddy’s DeLeon and Ciroc, and then Diddy was running around and taking photos with [writer/director] Travon [Free’s] Oscar. It was a complete black excellence afternoon,” a source told Page Six. Free won the Oscar this year for Best Live Action Short Film.

TV host Terrence J was also passing around shots of Diddy’s tequila, as Janelle Monae strutted around in a black-and-white two-piece swimsuit smoking cigars with Diddy. Meanwhile, as Diddy partied in Malibu, his pal DJ Cassidy gave a special live performance from a floating stage in Miami, sponsored by his liquor brand.

After the parties were over, it was back to business for Diddy on Tuesday. He announced that he has partnered with Salesforce to launch Shop Circulate, a digital marketplace for consumers to buy products created and sold by black entrepreneurs. They’ve also acquired The Nile List, a digital community connecting consumers to black-owned brands.

“Building black wealth starts with investing in black-owned businesses and giving entrepreneurs access to the consumers needed to build sustainable companies that can thrive. I’m excited to partner with Salesforce to create a platform that will advance our collective pursuit of economic justice,” Diddy said in a statement.

The Nile List’s founder Khadijah Robinson will oversee development as head of product.

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