‘Maybe the bare minimum is still too much for her’: Fans slam Kylie Jenner for her skincare line promo video in which she barely washes her face – and ends up with foundation on her towel
- Kylie, 21, shared a 35-second clip of her ‘morning and night’ routine on the Kylie Skin Twitter and Instagram accounts on Monday
- The beauty mogul used a floral filter while filming herself applying her $24 foaming face wash and leaving it on for less than 10 seconds
- Kylie haphazardly washes it off with two splashes of water, and when she dries off her face with a white towel it gets covered in leftover foundation
- Critics quickly slammed Kylie for her face-washing technique and pointed out that she did such a poor job that her washcloth was covered with makeup
- Others couldn’t get over the fact that she used a filter for the clip and didn’t even bother to pull her long hair back to wash her face
Kylie Jenner is being mercilessly mocked for not knowing how to wash her face properly after she shared a video of herself quickly using her new Kylie Skin foaming cleanser — and failing to actually remove her makeup.
The 21-year-old beauty mogul, who debuted her now sold-out skincare line last week, shared a 35-second clip of her ‘morning and night’ routine on the Kylie Skin Twitter and Instagram accounts on Monday.
Fans were baffled that Kylie used a floral filter to demonstrate how she uses her $24 cleanser, and they were even more alarmed to see her foundation smeared all over the hand towel she used to dry off her face when she was done.
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Promotion: Kylie Jenner, 21, shared a 35-second clip of her ‘morning and night’ routine on the Kylie Skin Twitter and Instagram accounts on Monday
Haphazard: The beauty mogul used a floral filter while filming herself applying her skin care line’s $24 foaming face wash, which she only puts on the center of her face
In the short video, the reality star holds the bottle up to the camera before pumping some of the foaming face wash onto her hand. She rubs it over the center of her face — ignoring the sides, even though they are likely covered in foundation.
Kylie leaves the cleanser on for less than 10 seconds before haphazardly washing it off with two splashes of water. She then dries her face with a white towel, which ends up covered in leftover foundation.
The video has received more than seven million views on Twitter, but many people were less than impressed by the footage.
Critics quickly slammed Kylie for her face-washing technique and pointed out that she did such a poor job that her washcloth was covered with makeup.
‘Imagine buying face wash from someone who doesn’t even know how to wash their face properly,’ one woman wrote in the comments section.
Another added: ’20 second wash + no exfoliation = leftover makeup & dirt. Smh.’
‘This just proves that Kylie did no type of research and doesn’t know what she’s doing at all, not even caring she might be damaging her fans faces with horrible advice,’ someone else insisted.
There were plenty of people who were left with questions after viewing the footage, including one woman who asked: ‘Shouldn’t you wash your face for 1-2 minutes?’
‘This how you wash your face when you can buy new skin,’ someone else snidely tweeted, while another person added: ‘I can’t trust this sis. You washed it off too quick.’
One Twitter user couldn’t resist joking that Kylie ‘used her make up as a cover so her skin wouldn’t have actual contact with the product.’
While many agreed that it takes longer than a mere 10 seconds to let the ingredients in the product to activate, it’s possible that Kylie does dedicate more time to washing her face and only sped up the process to film the short clip.
However, that doesn’t explain her use of a floral filter for a skincare video, which many people just couldn’t get over.
‘Mam, the filter defeats the purpose of us seeing whatever effects your product has done to your skin…’ one Twitter user commented.
Some were even upset that she didn’t tie her long hair back before washing her face, with one person writing: ‘The fact that she didn’t tie her hair back irks me a bit.’
One critic compared it to a cringe-worthy clip of Shay Mitchell demonstrating how she uses Bioré’s micellar water to remove eye makeup — without actually removing it.
‘Idk what’s worse? This or when Miss Shay Mitchell thought she could get away with not rubbing her eye on the cotton round??’ the person wrote.
Criticism: Right before Kylie Skin launched, fans and skincare experts slammed her walnut face scrub, claiming it can leave micro-tears in the skin that cause premature aging
The whole lot: The $125 set includes the foaming face wash, walnut face scrub, vanilla milk toner, vitamin C serum, face moisturizer, and eye cream
Then there were those who thought Kylie intentionally made sure there was still makeup on her face to get attention for the clip.
‘I know she saw that foundation on the towel,’ one person tweeted. ‘She knows what she’s doing.’
‘Yup, trying to get that buzz going lol,’ someone else agreed. ‘Any publicity is good publicity.’
However, this isn’t the first time Kylie has gotten flack for her skincare line.
Right before it launched, fans and skincare experts slammed her walnut face scrub, claiming it can leave micro-tears in the skin that cause premature aging.
Next up: The Kylie Cosmetics founder first revealed she was expanding her billion dollar empire with a skincare line on May 10 while sharing a makeup-free photo of herself
Success: Despite criticism, Kylie Skin has plenty of fans who couldn’t wait to get their hands on the line, which is now sold out. Many fans took to Twitter to praise the quality of the products
Good news: She launched Kylie Skin on May 22, after announcing the new company on May 10
Happy customers: Kylie shared glowing reviews to her Instagram stories on Monday morning
Despite criticism, Kylie Skin has plenty of fans who couldn’t wait to get their hands on the six different products featured in the line.
In addition to the foaming face wash and walnut face scrub, the line features a vanilla milk toner, vitamin C serum, face moisturizer, and eye cream. Each product costs less than $30, while a bundle of all six is being sold for $125 plus tax.
‘I’m honestly so impressed that I really believe I’ll never use anything else. So that $133 was completely worth it to feel beautiful!’ one person tweeted about the set.
The Kylie Cosmetics founder first revealed she was expanding her billion dollar empire with a skincare line on May 10.
The entrepreneur announced the news on Instagram with a sultry makeup-free photo of herself with glowing skin, revealing the launch date for Kylie Skin was May 22. After the line quickly sold out, she revealed they will be restocking on June 5.
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