LaVar Ball’s Big Baller Brand could be on life support

Lonzo Ball has distanced himself from his father LaVar’s Big Baller Brand, and it appears the public has too.

The company, which has received an embarrassing failing grade from the Better Business Bureau, appears to be on its last legs. LA Sports Radio tweeted a photo from a local volleyball tournament showing a “clearance sale” of the brand. T-shirts that would typically go for $50 were drastically reduced to only $5. Hoodies were listed for $15, hats at $5, and the pop-up stand also offered a $100 bundle including shoes the brand used to charge $400 for.

“RIP Big Baller Brand. Website has been ‘under construction’ for months,” The Action Network’s business reporter Darren Rovell tweeted in response to the photo.

In 2017, Ball debuted his absurdly expensive new shoes, the ZO2 sneakers. They were sold on the BBB website for a whopping $495, with a $995 autographed option.

Lonzo severed his relationship with family friend and BBB co-founder Alan Foster after Ball said Foster schemed the now-Pelicans guard out of $1.5 million. Lonzo covered up his BBB tattoo and scrubbed BBB references from social media.

Last month, LaVar was in hot water for his awkward “switching gears” comment made to Molly Qerim on ESPN’s First Take.

Even the BBB website is under construction, and the future is not looking bright. The brand has fallen into a dark hole, with little to no chance of escape.

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