UFC star Dustin Poirier launches own whiskey company to rival Conor McGregor's Proper 12 after trilogy of fights

DUSTIN POIRIER has followed Conor McGregor's lead by launching his own whiskey.

The former interim UFC lightweight champion has expanded his personal empire by launching Rare Stash Bourbon.

Poirier's bourbon comes in a snazzy 750ml bottle and costs a cool £75 ($100).

The Diamond announced his latest business venture in a Twitter video, saying: "What's up man, I just want to say thank you to all my fans across the world, thank you for the love and support over the years.

"I'm excited to introduce you guys to my Rare Stash, check it out."

Poirier, 32, gave his followers a description of his bourbon on the whiskey's official website.

He said: "This bottle is full of celebrations, congratulations, second chances and amazing bourbon.

"You are invited to join me in enjoying my first batch of Rare Stash."

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Poirier's whiskey has yet to go on sale, but former UFC heavyweight Brendan Schaub has already got his hands on a bottle.

The fighter turned podcaster wrote on Instagram: "My guy Dustin Poirier dropped his new bourbon and it's DAMN good!

"Congrats my man. Get it THIS FRIDAY."

Poirier's entering of the whiskey world has seen him follow in the footsteps of UFC superstar McGregor, who launched Proper No.12 Whiskey in September 2018.

McGregor, however, has since sold his stake in the company to Proximo Spirits for a fee in the region of £106million.

But the Irishman still remains the face of the popular brand.

Poirier's whiskey could potentially be a lucrative endeavour given the success of his name-brand Louisiana Hot Sauce, which has sold thousands of units across the globe.

Poirier is currently coming off a third-round submission defeat to lightweight champ Charles Oliveira at UFC 269.

The pride of Louisiana recently revealed a short-notice showdown with fellow fan favourite Nate Diaz was close to coming to fruition, although Diaz has poured cold water on the grudge match.


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