Harry and Meghan risk ‘devaluing their brand’ with new venture, says expert

A royal commentator has claimed that Meghan Markle and Prince Harry might be at risk of “devaluing” the value of their “brand” after signing up to another venture, this time becoming ‘impact partners’ with sustainable investment firm Ethic.

Since departing the Royal Family in March last year, the couple have taken on a number of new job opportunities.

Under their charitable Archewell foundation banner, the Sussexes have signed up to lucrative deals with streaming giants Netflix and Spotify, launching a podcast – which is yet to see a full episode released – last Christmas.

Individually, the Duke of Sussex also signed up for an executive role at a Silicon Valley start-up, ‘BetterUp’, while the pair also recently visited New York to support the Global Citizen Live event promoting equitable vaccine distribution.

Now, speculating on the Mail’s Palace Confidential podcast, royal commentators have suggested that Meghan and Harry might have spread themselves too thin by taking on so many new roles.

“Do you think the more they spread it around, doesn’t that deplete their value for these companies?” Host Jo Elvin asked.

The Mail’s Diary Editor Richard Eden thought so, suggesting: “Presumably they’re going to have to limit themselves to a certain number, you couldn’t have endless ones.”

Columnist Sarah Vine compared the couple to celebrities endorsing products like perfume, and noted: “As Jo says, it probably devalues your brand a little bit.”

Yet, despite the number of companies the Sussexes have pledged their support to, Richard acknowledged that this hadn’t impacted the success of their transition into a civilian lifestyle.

““They do seem to be successful. The last big one that Prince Harry got involved with was ‘Better Up’, the company advising businesses on mental health and wellness,” he continued.

“They announced this week that they’ve got a huge new investment in the company, so they certainly seem to be good at attracting publicity.”

Since moving across to their new base in California early last year, Harry and Meghan’s relationship with the rest of the Royal Family has reportedly deteriorated.

And with Christmas approaching, commentators have been speculating whether the pair will return to the UK to spend the festive season at Buckingham Palace.

Recently, one royal expert predicted that there won’t be a royal return for the couple, and suggested they may instead release their own Christmas message to their audience in the US.

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