McDonald’s Russian owners have new names for chain – including ‘The Only Way’

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McDonald's new Russian owners have put up a list of new names for the burger chain after the fast-food giant pulled out of the country.

The fast-food chain announced last month they had sold nearly 850 restaurants to Russian billionaire Alexander Govor after closing stores in response to the invasion of Ukraine.

The new owners have now submitted a series of potential new names to the Russian patents office, Rospatent.

Potential name changes include “The Same One”, “Fun and Tasty”, “Open Checkout”, and “The Only Way”.

A McDonald’s spokesman: “We are working on creating a new brand and have already sent applications for the registration of several names.

“In the future, one of all registered names will be selected.”

As part of the sale of the company’s 32-year operation in Russia, Govor has reportedly agreed to continue paying all 62,000 workers.

The outlets will be rebranded, leading to social media users to coin suggestions for the new name.

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One Twitter user said the new Russian brand should be called “McGenocide”, with the current slogan altered to “I’m killing it”.

A poll on Telegram, held by the Russian Ministry of Industry and Trade, showed that ‘McDuck’ – a slang term for the fast-food chain in Russia – was one of the most popular options.

But the American chain has already trademarked McDuck in the US, meaning it is unavailable for use.

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Other terms such as McCafe, McFlurry and Big Mac are also trademarked by McDonald’s and are unavailable for use in Russia.

McDonald’s opened in the Soviet Union in 1990 and was viewed as a symbolically significant development during the final months of the Cold War, with huge queues formed around the block for its opening.

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Maccies was one of a number of big corporations to pull out of Russia after Vladimir Putin invaded Ukraine.

They include Coca-Cola, Heineken and Starbucks.

  • Russia
  • Russia Ukraine war
  • Mcdonalds
  • Vladimir Putin

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