Research shows nearly half have bought clothes and worn them once

Jacket in! Britons are urged to borrow or rent clothes after research shows almost half of us have bought items we only ever wear once… with the most common culprits being wedding outfits and fancy dress

  • A new study suggests 45 per cent of adults buy clothes and wear them once
  • Top offending items are clothes bought for holidays like beach and ski trips
  • More than four in 10 said they never go on holiday without buying new clothes

Millions of adults buy clothes that they’ll only ever wear once – for weddings, parties, job interviews and niche holidays.

Some 45 per cent of us own items which have only had one outing. These include fancy dress outfits, wedding hats and Hawaiian shirts.

Specific clothes bought for holidays such as beach breaks and ski trips are often never used a second time.

The research was carried out by OnePoll for by Crystal Ski Holidays which is launching a rentable skiwear range. It also found 62 per cent of the 2,000 polled accepted it was bad for the environment to only wear outfits once.

Nearly a fifth (18 per cent) admitted that when they come to wear these items again, they feel as if they are not fashionable anymore, while 24 per cent just think their tastes have simply moved on.

Some 45 per cent of us have bought clothes and only ever worn them once – for weddings, parties, job interviews and niche holidays

As a result, 35 per cent would consider renting clothes to help save money (37 per cent), or for the good of the planet (31 per cent), and 26 per cent have borrowed items from family and friends to avoid one-off purchases.

Beach breaks, city vacations and ski trips are the holidays people have bought specific clothes or equipment for and then haven’t used beyond their journey away.

The study also found 62 per cent of those polled acknowledge the negative environmental impact buying clothes and only wearing them once has.

And 35 per cent feel guilty after impulse buying ahead of a big occasion and only wearing something once.

While 30 per cent have ended up turning down an invite for a special occasion or event because they knew they’d have to buy something they’d only end up wearing once.

Beach breaks, city vacations and ski trips are the holidays people have bought specific clothes or equipment for and then haven’t used beyond their journey away

The research, conducted via OnePoll, also revealed how holidays play a huge part in people’s ‘one-time wears’, with those who have purchased items for a trip they only wear once spending £66, on average, for one vacation.

More than four in 10 (43 per cent) also admitted they will never go on holiday without buying at least one new item of clothing.

The research was carried out by Crystal Ski Holidays which has launched ‘The Ski Edit’ – a rentable ski wear collection, curated with fashion rental service ‘By Rotation’.

Ellie Eyles, a spokesperson for Crystal Ski Holidays, said: ‘We want to make skiing more affordable and accessible to everyone, and we do understand it’s a holiday that requires special gear and costs can add up.

‘Our research shows more people would be more willing to borrow or rent items to avoid a potential one-off purchase and this partnership with By Rotation removes that concern.

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